Enrichment

Understanding your donors is the most crucial prerequisite to successful fundraising, and we’ve got the data to make that happen. Enrichment can help you gain a clear picture of your donors by tapping into privately and commercially available datasets.

Overlays and Appends

It’s not enough to know that people have contributed to your cause. You also have to understand:

  • Who your donors are
  • What to say to them to get them engaged
  • How to get your message to them

DMI can fill in those blank spaces with tools like: Demographic Overlays, Congressional Appends, and Deceased Matching.

DMI can fill in blank spaces with demographic overlays from our installed Acxiom database.

Acxiom offers over 200 variables, including biological selects like age and ethnicity, life categories like marital status and presence of children, and preference information like political party and religious affiliation. We also identify donors to other charities, and the types of causes they support (i.e., religious, health, political, environmental, humanitarian).

These up-to-the-minute overlays will also help you better understand your donors and how they respond to campaigns. DMI can break down your file by:

  • Annual revenue by demographic segment
  • Active donors
  • Lifecycle segment
  • Donor quartile (based on annual revenue)
  • New donors
  • Lapsed donors

Finally, DMI can add email addresses, telephone numbers, and other contact information to your constituent database.

It’s a win-win. You’ll improve your targeting and send more meaningful messages to your constituents.

Do you mobilize constituents to write to their legislators? You can make sure these messages are being delivered by applying DMI’s Congressional District file.

DMI’s file can identify:

  • Senior and Junior Senators
  • Representatives
  • Party affiliation
  • Email addresses, phone numbers, and physical addresses

You can lose money and goodwill by mailing deceased names. But that can be easily avoided with DMI’s Deceased Processing service.

We match your file against data from the Social Security Administration and credit sources. The match rate is only 1%-2%. But that can run into tens of thousands of records for large mailers.

The National Change of Address file (NCOA) consists of over 160 million address changes collected by the U.S. Postal Service. We’ll complete your NCOA processing in less than 24 hours for any size list. NCOA covers 48 months of address changes.

With NCOA, you get these value-added services:

  • SuiteLink™ appends secondary suite information to business addresses
  • LACSLink™ converts address changes from rural to city formats
  • DPV® (Delivery Point Validation) identifies whether a ZIP-4-coded address exists in the USPS delivery file
  • DPV® Vacant identifies addresses that are vacant 90+ days

Some movers don’t register their address changes with NCOA—the number is as high as 40%. Where do you find them? With our Proprietary Change of Address service (PCOA).

PCOA identifies address changes primarily through:

  • Credit sources
  • Magazine subscription providers
  • Utility companies

And, you can conduct these updates as part of the NCOA process.

Don’t lose postal discounts with sloppy mail preparation. Our Group1 interactive CASS system will automatically update your ZIP+4s. Group1 is CASS-certified—that assures the USPS that your piece has the correct ZIPs, +4’s carrier routes, and delivery point barcodes.

And with CASS, you get these value-added services:

  • SuiteLink™ appends secondary suite information to business addresses
  • LACSLink ™ converts address changes from rural to city formats
  • DPV ® (Delivery Point Validation) identifies whether a ZIP-4-coded address exists in the USPS delivery file
  • DPV Vacant identifies addresses that are vacant 90+ days

Missing apartment numbers can result in undelivered solicitations. But there’s a way to turn that undeliverable mail into deliverable mail: DMI’s apartment append service. You can correct or replace a large majority of missing or incorrect apartment numbers from their addresses.

Undeliverable addresses can be corrected with DSF processing. DMI scores address deliverability to find out how many records are unlikely to be delivered. The match rate is usually less than 0.5%. You can also learn whether an address is residential or business.

Get a Free Consultation