Dive deep into your digital and direct mail campaigns. Measure performance KPIs, track subsequent NET lifetime values, learn from past campaigns, and build reports and visualizations to monitor performance.
Set and measure performance KPIs, track subsequent NET lifetime values, make better predictions using past campaign performance, and stay connected with dozens of pre-built analytical reports.
Use built-in tools to design your own reports and visualizations, and purchase the Real-Time Dashboards Add-On to design always-up-to-date campaign performance dashboards.
An easy-to-use data import tool makes it easy to import even the largest campaign databases. And if you're using Salesforce, don't worry about exporting data because you can connect Bluebook directly to your Salesforce account for automated import.